For years, small businesses relied on conventional advertising methods to get their messages across to their clients. However, aside from being an old technique, there is hardly much use of conventional marketing methods when people depend more on the Internet.
According to a recent study, more than 72% of the U.S.A.’s population own computers and access the Internet 14 hours per week. However, though they watch TV just as much, the average number of leads generated through online marketing is much higher than any other conventional marketing method.
If you own a small business and want to start reeling in profits, then the following are the best Internet marketing methods that can help you:
Backlink Building: Backlink Building is a method which helps boost the popularity of a website. By creating links directed to your business’ web page, you will increase your visibility to search engines. Backlink Building is your key to boosting your ranking on search engine results. By spreading your website’s link on social media pages, article submission directories, etc., you will get a good amount of traffic to your site.
Search Engine Marketing: Search Engine Marketing, or SEM, is a technique, which allows websites to become visible to search engines through Search Engine Optimization (SEO), contextual advertising and paid placement. SEM is a popular method because 8 out of 10 Internet users depend on search engines to get what they want. Plus, by using sound SEM techniques, you have a 63% chance of getting your website displayed in the top search engine results page.
Social Media Optimization: Social media such as Facebook and Twitter are becoming popular sources of driving traffic to websites. By creating your own optimized company profile on social media websites, you can direct some of these sites’ millions of users to your web page. Plus, social media sites are usually more visible to search engines; thus, along with your SEM and Backlink Building efforts, chances of your website’s visibility to your potential clients will triple.
Companies like Elite Process Works, based in York, PA can help your small businesses reach out to the Internet crowd. Elite Process Works can cost effectively optimize your website for SEO/SEM, perform Backlink building and improve your social media presence to attract and build relationships with more clients. So, get ready to welcome a stream of traffic with Elite Process Works working for you.