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For years, small businesses relied on conventional advertising methods to get their messages across to their clients. However, aside from being an old technique, there is hardly much use of conventional marketing methods when people depend more on the Internet.
According to a recent study, more than 72% of the U.S.A.’s population own computers and access the Internet 14 hours per week. However, though they watch TV just as much, the average number of leads generated through online marketing is much higher than any other conventional marketing method.