ROI of Internet Marketing vs. Conventional Advertising

Business Success in the 21st century world requires a rigorous hard work in all fields of specialization. Hard work is dependent not only on what to do but also on how to do it. In other words, harder means Smarter. You need to check on your methods. Most companies have their mission, vision and goals creatively and excellently crafted. But how they realize those goals makes the difference.

Logically, to combat this 21st century demands, you need to make use of the most up to date tactics as well. Moreover, in order to cope with the demands of this era, you need to do simple things that can provide you the most profit legally in the shortest possible time.

As per statistics, more than 72% of America’s population own computers and access to Internet 14 hours per week. Though they watch TV, it was found that the average number of leads generated through online or Internet marketing is much higher than any conventional marketing method.

Indeed, Internet marketing requires low cost but has high return on investment. It is hundred times cheaper than the conventional method. The table below shows the comparison of printing a news ad for a day and the cost of e-mailing to 25,000 e-mail addresses. Internet Marketing simply is the champion.

Internet Marketing Radio TV Magazines and Newspapers
Amount Invested(in dollars) 10, 000 10,000 50,000 20,000
Leads (Average) 700-800 200-300 500-600 300-400

This supports the idea of using the most modern and effective methods available for you. These are current elite processes that work in Internet Marketing.

First is the Search Engine Optimization or SEO where websites are seen by search engines and become visible for people to see find you on the vast and ever expanding internet. SEO services are powered by the technique SEM or Search Engine Marketing.

Secondly, you have the social media marketing, which enables people to look into your advertisements while doing their social thing. The social media marketing not only targets one person, but also an entire population because of networking with families, friends, and people they know. Networking is a powerful tool for business in this century. A report on SMM showed that 88% among 880 marketers use social media marketing because of the time commitment that 72% use SMM for few months only yet made a very big difference in their investments.

Many companies offer services like SEO, web designing and making web content. Companies like Elite Process Works, based in York, PA can help your small business reach into the marketplace but harnessing more power from the internet. By using the right methods, you are taking your business to a higher pedestal, faster than you can imagine.

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