Ignore social media now and your competitors win later

Social media has become increasingly popular over the past five years, starting with sites like MySpace.  Since then, social networking sites have increased in number, and continue to do so at the rate of three sites per year.  The reason for this striking increase is that social networking sites aren’t only used for the sake of connecting people. Today’s businesses can easily use social-media-power to reach out to their clients regardless of where they may be, and social media management companies such as Elite Process Works York PA have dedicated themselves to help you achieve your internet marketing goals.

Relationship between small businesses and social media

According to a recent study carried out by School of Business of the University of Maryland, almost a fifth of the owners of small businesses have their businesses integrated with social media such as Twitter, Linkedin or Facebook and about 45% of the owners surveyed said they believed that their social-media initiatives will pay off in financial terms within 12 months.

The following statistics were published by the aforementioned study:

•    Facebook helped 69% of its users receive customer recommendations, 59% get more traffic to their websites, and generated sales leads for 42%. The remaining percentages of each are distributed between Twitter and LinkedIn.

•    65% of the businesses using social media remained in touch with current clientele whereas 53% found and attracted new customers

•    33% of the businesses using social media were able to collaborate effectively externally while 18% did so internally

It is important to know which route to take once you make the decision of using social media services for marketing purposes.  The best way to determine the most suitable social media management services your business require is to first find out what type of target audience you want to reach out to.  With that said, you can’t really go wrong as long as you employee a strategy to connect with your customers.  The main options you have for doing this would be to internally handle social media tasks or to outsource.  Many businesses choose to outsource as it can be highly cost effective when compared to having your already busy employees try and learn new task for take their focus away from their daily workload.

The Price of Not Using Social media in Business

The further we head into the future with technology, the more advanced marketing becomes.  Marketers are in high demand to develop more advanced marketing strategies every day and the more marketers that come on board with social media marketing, the more that businesses will benefit from this, but also the more advanced this business itself will become.

Between the different resources for marketing being social media services, Social Media Management and other internet marketing firms, it is important to know which route to take and the best way to determine that would be what type of target audience you want to reach.  With that said, it really does not matter so much which direction you take with the top three strategies, whether it is writing service or online fashion store, with the social networking sites being as popular as they are today, you really cannot go wrong with any of them.

Social networking sites have become increasingly popular over the past five years, starting with sites like MySpace.  Since then, social networking sites have seemed to come popping out of the wood works, at a rate of probably three per year is seems.  One of the strategies for making your business success relies heavily on making use of these social networking sites by expanding your marketability.

Even if you have the means of running a business, this does not mean you have the know-how to market your business and firms like Elite Process Works PA and other Social media services or Social Media Management, exist for this purpose.  They employ some of the top marketers in the business who know how to cover the gamut of social network sites and can expose your business to make a money tree like you never dreamed of.

The social networking sites that they target are sites such as Twitter, Yelp, and Facebook, just to name some of the more popular sites.  Statistics have shown that those business who have chosen to outsource their social media, have seen a profit increase of about 200-300% in the first month alone. This should show you why you could be losing tons of profit by not taking advantage of this technological super tool.  This is an investment into your future and the future of your business, if you are only limited by the depths of your dreams, then start dreaming bigger because financial success is just at your fingertips.

The 5 musts of Business Websites

Many business owners and marketers have acknowledged the fact that online marketing does play a vital role in promoting business. A business website has become essentially important nowadays for increasing your profits and sales. The website plays a bridging role between you and your customers, resulting in strong customer relationships, brand loyalty and long term sales benefits.

When it comes to web design and web page designs for the website, often business owners face problems. Not many are really strong with such dealings and that is why their websites are boring and have no quality traffic. But there are certain web design companies that can facilitate you in building your business website with a good outlook. These companies do not cost much and provide satisfying web design services. However, we give you 5 top musts you should have in your business website:

1. Build Database

Provide a signup form, subscription offers or newsletter on your website so that your customers’ names, addresses, emails and other details can get registered. This will help you in getting a database for your business, which you can later use for extensive marketing.

2. Generate Enquiries:

Encourage your customers for inquiries on your website, which will ultimately increase your sales. Make sure that your company’s contact details are clearly specified on your website, either in the header or on the top right area, but not at the bottom. Try to incorporate as much contact details as you can, for example; fax, email, Skype, telephone, etc.

3. Testimonials:

It is extremely helpful if you use testimonials of your products, ranges and services. After all, the idea of a business website is to sell. This will engage your customers and will build up trust, resulting in long term customer loyalty.

4. Sales Pages:

Try to get a separate page for your sales, products and range of services. This will make it a point to focus on each product with its details and special features. You can upload images, details and model numbers of your products. This practice will result in additional benefits for your website in search engine optimization (SEO).

5. Blog

Setting up a blog will provide you with a flair for writing. You can add details about your business and products, for instance how-to’s, events, new offers, seasonal discounts, opinions, insights, services, etc. Also, make sure that you add a subscribe option to your blog so that you can get a prospect list.

ROI of Internet Marketing vs. Conventional Advertising

Business Success in the 21st century world requires a rigorous hard work in all fields of specialization. Hard work is dependent not only on what to do but also on how to do it. In other words, harder means Smarter. You need to check on your methods. Most companies have their mission, vision and goals creatively and excellently crafted. But how they realize those goals makes the difference.

Logically, to combat this 21st century demands, you need to make use of the most up to date tactics as well. Moreover, in order to cope with the demands of this era, you need to do simple things that can provide you the most profit legally in the shortest possible time.

As per statistics, more than 72% of America’s population own computers and access to Internet 14 hours per week. Though they watch TV, it was found that the average number of leads generated through online or Internet marketing is much higher than any conventional marketing method.

Indeed, Internet marketing requires low cost but has high return on investment. It is hundred times cheaper than the conventional method. The table below shows the comparison of printing a news ad for a day and the cost of e-mailing to 25,000 e-mail addresses. Internet Marketing simply is the champion.

Internet Marketing Radio TV Magazines and Newspapers
Amount Invested(in dollars) 10, 000 10,000 50,000 20,000
Leads (Average) 700-800 200-300 500-600 300-400

This supports the idea of using the most modern and effective methods available for you. These are current elite processes that work in Internet Marketing.

First is the Search Engine Optimization or SEO where websites are seen by search engines and become visible for people to see find you on the vast and ever expanding internet. SEO services are powered by the technique SEM or Search Engine Marketing.

Secondly, you have the social media marketing, which enables people to look into your advertisements while doing their social thing. The social media marketing not only targets one person, but also an entire population because of networking with families, friends, and people they know. Networking is a powerful tool for business in this century. A report on SMM showed that 88% among 880 marketers use social media marketing because of the time commitment that 72% use SMM for few months only yet made a very big difference in their investments.

Many companies offer services like SEO, web designing and making web content. Companies like Elite Process Works, based in York, PA can help your small business reach into the marketplace but harnessing more power from the internet. By using the right methods, you are taking your business to a higher pedestal, faster than you can imagine.


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What Conventional Advertisers Won’t Tell You About Internet Marketing

For years, small businesses relied on conventional advertising methods to get their messages across to their clients. However, aside from being an old technique, there is hardly much use of conventional marketing methods when people depend more on the Internet.

According to a recent study, more than 72% of the U.S.A.’s population own computers and access the Internet 14 hours per week. However, though they watch TV just as much, the average number of leads generated through online marketing is much higher than any other conventional marketing method.

If you own a small business and want to start reeling in profits, then the following are the best Internet marketing methods that can help you:

Backlink Building: Backlink Building is a method which helps boost the popularity of a website. By creating links directed to your business’ web page, you will increase your visibility to search engines. Backlink Building is your key to boosting your ranking on search engine results. By spreading your website’s link on social media pages, article submission directories, etc., you will get a good amount of traffic to your site.

Search Engine Marketing: Search Engine Marketing, or SEM, is a technique, which allows websites to become visible to search engines through Search Engine Optimization (SEO), contextual advertising and paid placement. SEM is a popular method because 8 out of 10 Internet users depend on search engines to get what they want. Plus, by using sound SEM techniques, you have a 63% chance of getting your website displayed in the top search engine results page.

Social Media Optimization: Social media such as Facebook and Twitter are becoming popular sources of driving traffic to websites. By creating your own optimized company profile on social media websites, you can direct some of these sites’ millions of users to your web page. Plus, social media sites are usually more visible to search engines; thus, along with your SEM and Backlink Building efforts, chances of your website’s visibility to your potential clients will triple.

Companies like Elite Process Works, based in York, PA can help your small businesses reach out to the Internet crowd. Elite Process Works can cost effectively optimize your website for SEO/SEM, perform Backlink building and improve your social media presence to attract and build relationships with more clients. So, get ready to welcome a stream of traffic with Elite Process Works working for you.